Posted by Mathew @ 2:55 pm on April 15 2008 | No Comments |
While watching the Twitter posts fly by last night, I saw some from Robert Scoble (of course) talking about advertising, and suggesting to Twitter founder Ev Williams that he be allowed to share in the revenue from ads on the group IM service. Oh, I thought — is Twitter finally launching ads? Then came a post at TechCrunch that said it was. Or was it? Apparently not, according to Silicon Alley Insider, which emailed Biz Stone at Twitter and got a denial that any such plans were in the works.
As it turned out, a background image from Chinese Business Network blogger Christine Lu’s profile pic on Twitter popped up in a yellow box somehow, which made it look like an ad for the network, as she explained in a comment on the TechCrunch post. In other words, no story, right? Except that Duncan Riley of TechCrunch said in a subsequent comment that “ads are coming, it’s just a matter of when.” As more than one person has pointed out, however — including Frederic at The Last Podcast — this assertion comes without any real facts to back it up.
Nate Westheimer, a contributor to Silicon Alley Insider, also has a curious blog post in which he laments the state of blogging, which he says doesn’t pay enough attention to accuracy, and he uses Duncan’s post as an example. Which is fair enough, of course — except that Nate’s post is riddled with errors, including two different spellings of Duncan’s last name and a couple of spelling and grammatical mistakes. Fair enough, you might say — as Nate points out in a comment, he isn’t really a reporter. So is Duncan a reporter? Well, maybe he is and maybe he isn’t.
Duncan and I have had our differences in the past, but I’m not here to beat up on him for the Twitter story. Should he have run with it based on what turned out to be very little factual information? I don’t see why not — but I think it should have been updated later, as others have. Nate says that this shows “the importance of journalistic standards, especially that of using reliable sources and having a standard for truth.” I’m not going to argue with that — having editors is a great thing (mostly). But journalism is about speed as well. It’s a classic battle between going with the story because you’re out of time, and checking one more source or fact.
This isn’t something the blogosphere invented — wire services like Reuters and Associated Press have been operating this way for decades. Report something as quickly as possible, then fix the mistakes later. It’s when the mistakes don’t get fixed that we have something to worry about, and as Thord Daniel Hedengren reminds us, we could all probably do better at that — regardless of what we call ourselves.
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accuracy,
Blogs,
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Posted by Mathew @ 3:04 pm on April 14 2008 | No Comments |
Jeff Jarvis has an interesting post up about the evolution of media online, and he must have taken some time with it because it has graphics and everything — just kidding, Jeff 
But seriously, Jeff’s general point I think is well-taken: that the way journalism occurs has changed, and is continuing to change. Like most other forms of content, instead of a one-way, production-line approach in which news is manufactured (metaphorically speaking) by mainstream media entities and then distributed to news consumers, the news — and I’m using that term broadly — occurs and is reported, then more details emerge, other sources join in, the story advances, and so on. In other words, a process.
This is not really new, in the sense that Jeff and others (including yours truly) have been saying it for some time now. But it bears repeating, if only because some media entities are only now coming to realize just how much their business is changing. As a friend of mine who used to work at the Washington Post’s website has said often, there is a whole generation of editors who need to realize that we are moving from the “report, write, edit, publish” model to something more like a “report, write, edit, publish, edit, write, report, publish” model. It never stops.
Let’s be clear about something: I’m not saying that journalists — whatever their background, whether it’s mainstream media or blogging — should stop caring whether something is right, or should rush to publish something because someone else will fix their mistakes. And it’s true that expensive investigative reporting is almost always going to be the province of the established media. This isn’t some kind of blogosphere triumphalism thing I’m pushing here. But I think only an idiot would argue that journalism hasn’t changed, or that the industry can continue to do things the way it has done for centuries. It has, and it can’t.
There’s more in Jeff’s post than I have dealt with here, so I encourage you to go and read the whole thing. And if you just can’t get enough of people writing about the future of newspapers and the media online, Britannica has an ongoing debate about whether newspapers are doomed.
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media,
online
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Posted by Mathew @ 2:17 pm on April 14 2008 | 2 Comments |
I can’t help it — I like Gawker founder Nick Denton. I realize that for some he is the blogosphere equivalent of Dr. Evil, but I just can’t help liking him anyway. It’s true that he seems to come up with sweatshop-style compensation methods just for the fun of it, and he also seems to take an inordinate amount of glee in shuttering blog titles at his Gawker empire, or selling them off when it’s least expected. Maybe that’s what I enjoy: the fact that he just seems to be having such a good time, even when he’s firing people and leaking his own memos.
The one that Silicon Alley Insider has — which plenty of other people seem to have as well — is about Gawker selling off (or giving away, as the case may be) several blogs, including Gridskipper (travel), Idolator (music) and Wonkette. One is going to join Gawker investor Lockhart Steele’s stable, another to Buzznet, and the third to Ken Layne’s Blogads group. Wonkette, as Nick himself notes, is a former flagship title, which launched Ana Marie Cox to superstardom (she’s at Time magazine now), and so seems like an odd candidate for sale — but there you have it.
That’s the genius of Denton: give people contradictory quotes about the current health of the business (there’s a storm coming, but Gawker’s pageviews have climbed by almost 90 per cent to 221 million or so), shut down blogs here and there whenever it suits you, change the compensation method for your bloggers suddenly and without warning, and just generally create mayhem and confusion. Brilliant. For bonus points, read the back-and-forth in Valleywag’s comments between Nick and someone who is either Mike Arrington or pretending to be.
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gawker,
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Posted by Mathew @ 10:04 pm on April 11 2008 | No Comments |
I checked into Twitter this evening to find a message from Louis Gray — who seems to be everywhere in social-media these days — about Shyftr, a new community for sharing RSS feeds. Cool, I thought. Maybe it’s like a new version of Google Reader, or FriendFeed. So I went over there and the first thing I noticed was that you can’t import an OPML file, so you have to add feeds one by one manually (Dave Stanley of Shyftr says the service will be adding the OPML import option soon).
Then I noticed another Twitter post from Eric Berlin of Online Media Cultist, asking whether I would be upset to know that Shyftr was creating a community around my feed, with comments and so on. My first response was “I don’t care, as long as they’re reading” — but then I started thinking about it a bit more, and reading through some of the comments on FriendFeed (ironically enough) about the service. One commenter, Raoul Pop, said that it was “content theft,” and that if his feed showed up there, the site could “expect to get hit with a DMCA-takedown notice.”
That reaction seems more than a little extreme to me. After all, an RSS feed is designed for people to read, right? Whether they read it in Google Reader or Bloglines or on their iPhone is irrelevant, really. If you don’t want people to be able to read all your posts without coming to your blog, then you can always offer partial feeds, although many people hate them — including me. Still, the idea that Shyftr.com is taking a full feed and posting it on their site and building a business around it, seems to cross a line (Louis thinks it is a natural extension of social media).
I seem to remember a couple of other cases like this — including one rather notorious one involving Top Ten Sources, which was (ironically again) started in part by copyright expert stalwart John Palfrey. The site pulled feeds in holus bolus, and while it didn’t have comments at the time it sold advertising based around the content, and there were howls of outrage. The site eventually changed its focus and began asking bloggers for permission before reposting their full feeds. I think that’s probably the best way for Shyftr to handle it as well, as does Eric.
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feeds,
rss,
shyftr
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Posted by Mathew @ 9:45 pm on April 10 2008 | 2 Comments |
Mark Glaser has a post up at the PBS Media Shift blog about the “social media press release” and how it is still a work in progress. He has a good recap of how it started a couple of years ago, how some forward-thinking PR practitioners and agencies came up with the idea of an SMPR — and he also describes how some firms still either don’t use them or consider a single HTML link to be the equivalent of a social-media press release. And I thought the traditional media business was slow to change.
Let’s forget all the blather about “social media,” shall we? If you are in any way trying to reach an online audience of journalists and/or customers and your press release has no links in it, then you = FAIL. If you have a single link to your PR agency’s website, or a single link to the company’s website, then you = FAIL. Links are the lifeblood of the Web — if you do not have them, and lots of them, then your press release is dead on arrival. At best, you force the person reading it to cut and paste terms into search engines and wander around looking for things.
This is not rocket surgery. Put links to relevant information in there; add multimedia content if you have it, with either embedded images or links to them. Better still, create a blog post that has all of these things in it and is tagged properly, and people will find it. Whether you follow the structure here or not is up to you (some people believe starting with the facts and not the spin or “hook” is the wrong way to go, but that’s debatable). Just put some damn links in there, and quit hoping that a boatload of overused adjectives will somehow sell the thing for you.
Tags:
PR,
release,
web2.0
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