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Twitter: The first draft of history?

May 12th, 2008 | Media 2.0, Social Media | No Comments

Like many others, I woke up this morning to Twitter messages about a disaster in China: a magnitude 7.8 (at last report) earthquake in the southwest, with thousands of people either dead or injured. Much like the forest fires in California last fall and other recent news events, Twitter became one of the main sources of on-the-ground reporting — even before CNN started picking up what was happening, and with more personal detail. During such times, Twitter seems like a crowd-sourced reporting tool, much like what NowPublic.com has created but with cellphones and 140 character messages as the medium.

In any disaster, one of the first things that people look for — not just journalists, but readers too — is the eyewitness account, the first-person description, the man on the scene. Whenever something like the earthquake happens, thousands of editors and producers at newspapers, radio programs and TV networks clog the phones trying to reach someone, anyone, who can provide a personal account: they call homes, schools, stores, friends, distant relatives. What was it like? Where were you when it happened? What happened next?

Twitter is able to supply all of those things — and it’s also self-directed. People can post messages about whatever they wish, rather than answering only the questions that a producer asks them. In the study I wrote about recently that looked at Twitter and Facebook and Wikipedia as disaster reporting tools, one of the comments about the California fires was that the media focused on celebrities and how they were affected, but Twitter and other sources gave a more complete version of events and how they were affecting everyone.

Obviously, 140-character messages don’t take the place of reported stories that check facts and determine what exactly happened, or pull together various reports into a coherent whole. But they are a compelling part of that story — and journalists who know how to take advantage can produce something much more complete with the help of all those Twitter reporters in the field. Journalism has been called “the first draft of history,” — and now the people putting together that draft have even more help in getting it right the first time.

Media shifting online: IDG success story

May 4th, 2008 | Media 2.0, Social Media | No Comments

There’s a fascinating piece in the New York Times looking at IDG — the world’s largest publisher of tech-related magazines — and how it has been transformed from a print entity into what has increasingly become an online-only entity:

“In 2002, 86 percent of the revenue from I.D.G.’s publications came from print and 14 percent online. These days, 52 percent of the revenue is from online ads, while 48 percent is from the print side.”

That’s a remarkable shift. In some cases, magazines continue to be printed but come together primarily online, and in other cases — such as InfoWorld — the print magazine has been closed completely and the publication is solely online. And the business is better:

“Today, I.D.G. says, the InfoWorld Web site is generating ad revenue of $1.6 million a month with operating profit margins of 37 percent. A year earlier, when it had both print and online versions, InfoWorld had a slight operating loss on monthly revenue of $1.5 million.”

There is a dark lining to the silver cloud, however — the story says that IDG’s staff levels are 50-per-cent below where they were when the transformation started:

“By then, the editorial staff was down to its current level of 17 people, about half the number in 2002, and way below the peak of nearly 100 during the technology spending boom of the late 1990s.”

Still, a fascinating tale of one publisher that took the bull by the horns and made the change deliberately. As former editor Stewart Alsop says near the end of the piece: “What’s happening at I.D.G. is a fairly accurate map for every other publishing organization. Get over it, it’s going to happen.”