Yahoo’s experiment with social news

I don’t know whether Yahoo’s new Buzz feature will actually get any traction, or whether it will be lost in the sea of other Yahoo stuff, or whether it will be orphaned or otherwise screwed up in some way (in the past, any of those options would be a safe bet), but at least the company seems to be trying to do something interesting, which is worth a round of applause all by itself. I think the Digg gang can probably sleep safe at night for a little while, but Yahoo could turn out to be a strong competitor (given all of the caveats mentioned above, of course).

To me, there are two interesting aspects of the service: One is that most-Buzzed-about items will feed into Yahoo’s main news page, and the second is that search results will help determine what moves up the Buzz rankings. Those are two things that Digg can’t really offer — unless it does some partnership deals with Google, of course, which isn’t out of the realm of possibility. It’s true that Digg recently signed a deal with the Wall Street Journal, but I don’t think that’s going to do much to affect the placement of news stories over at WSJ.com anytime soon.

There’s no question that a story on the Yahoo News page can push a gigantic amount of traffic because of Yahoo’s size. It’s still one of the top three news pages on the Web, after all. And it’s possible that having Buzz-worthy stories on there will prove to be a big boost for some blogs and other sites — although Yahoo is starting with a fairly small group of 100 sources. As with Digg, of course, there’s also the risk that Buzz could be gamed. But it’s an interesting experiment nonetheless.

Thoughts on new media and ethics

I did a panel at Podcamp Toronto on Sunday with my friend and former Globe and Mail colleague Keith McArthur, in which we talked about new media and ethics, and I wanted to download some of what happened there for anyone who couldn’t make it (from what I understand, there should be archived video of the session soon at the Podcamp wiki). I think it’s an interesting discussion, and we only touched the surface of many of the issues in the hour or so we were talking about it (Michelle Sullivan has a pretty good overview as well).

Keith started with a few examples of ethical lapses on several different sides of the equation. One was by the Globe: an April Fool’s joke involving a CBC radio report about Jimmy Carter, which was reported as though it was fact in the Globe. A second was by the blogosphere: a story that Ford had stopped Mustang owners from publishing a calendar with shots of their classic cars in it (more on that here). And the third was from corporate America: In responding to a blog, Target said that it only handled such requests from “legitimate” media outlets.

One of the main things that struck me about those three examples is the difference in responses between traditional media and “new” media, in part because of their structure (one in print and the other online and easily changeable) and likely in part for cultural reasons. The Globe, for example, apologized for the story and ran a lengthy response from the writer involved (although it felt somewhat insincere). But that was days later. In any case, there the matter ended.

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Google News comments: More examples

Tony Hung of Deep Jive Interests has a post up about Google News and its commenting feature, in which the service reaches out to individuals who are involved in news stories and allows them to post comments — or in some cases, apparently, takes their blog posts and publishes them as comments. The case Tony refers to is one in which Mick O’Leary of Information Today wrote about Citizendium, the Wikipedia competitor that Larry Sanger (a co-founder of Wikipedia) started last year.

O’Leary wrote a piece about Citizendium and how it is failing to keep up with Wikipedia, and is in fact “almost useless” for a number of reasons, mostly because there isn’t enough material in the entries he checked. Sanger’s comment on the Google News entry is essentially a shortened and edited version of the blog post Sanger wrote in response to the original story, in which he took the writer to task for not calling him.

Like Tony, I think that Google’s comment feature is a fascinating one, and I wish that it was used more often (there are some recent examples here). As Tony suggests, it’s a feature that can come in very handy for “new media orphans” — although I would argue that Sanger isn’t really an example of an orphan, since he was more than capable of responding on his blog. At the same time, however, while the Information Today piece would show up in Google News, Sanger’s blog response wouldn’t.

CNN fires producer for being smart

If you follow the media business at all, you might have heard of Chez Pazienza — a CNN producer who was fired recently for having a blog. This isn’t that uncommon, sadly. In fact, it even has its own term: getting fired for your blog is called getting Dooced, after a blog of the same name got Heather Armstrong fired way back in 2002. So what happened to Chez is hardly unique. But for some reason it seems even more pathetic for something like this to happen to someone in the media — since blogs are effectively just another medium, one you might hope outlets like CNN would be experimenting with.

Heather Armstrong got fired for writing satirical blog posts about a place she worked. Why did Chez Pazienzia get fired? That’s not really clear. If you read his lengthy update about the situation — which I encourage you to do — he says it was made pretty obvious that while his blog technically broke the rules (which require that all outside writing be pre-approved by the network), the real reason he was fired was what he was writing about, i.e. the content of some of his blog posts.

It’s still not clear what was wrong with that content, however, other than the fact that he spoke his mind about various aspects of pop culture, the media, and occasionally political issues as well. I suspect it was when his posts started showing up at The Huffington Post (where some of mine also appear from time to time) that certain eyebrows started to be raised at CNN. But even that was never explicitly mentioned when he was given his walking papers. He was just shown the door.

As a blogger who also has a day job with a large media entity, I’m somewhat, er… sensitive to these issues, shall we say. I try to keep the things I write about on this blog focused on my beat, which is technology and new media, and when I stray from that I keep in mind that to some extent I represent the Globe and Mail and that they sign my pay cheques. That said, I think what CNN did to Chez Pazienza was pretty stupid. From reading his blog posts, he seems like a passionate guy, and a pretty smart guy as well. Isn’t that the kind of staffer they want?

Maybe he wrote some things that crossed the line into partisan ideology, things that CNN thought might make people question his ability to be fair or balanced as a producer. Or maybe he wrote some posts that the network thought made it look bad, by criticizing the popular media coverage of some issue. Either way, why not just go to him and ask him to tone it down a little? As far as I can tell, there’s no indication that anyone did that. And now, CNN just looks like a bully, and a stupid one at that.

Truth vs. traffic: An age-old battle

I know there’s probably been enough sturm und drang about Fred Wilson’s post on journabloggers and Mike Arrington’s response, in which he calls Fred “hypocritical, wrong and conflicted,” but there’s an undercurrent behind the furore that I’ve been thinking about a fair bit. Tony Hung puts his finger on it in this post, and Andy Beard mentions it in his as well. It’s the old “truth vs. traffic” dilemma, and while bloggers like to think that it was invented by the Web, it’s probably as old as journalism itself.

To recap: Tony says that Mike is using a blog/nerd fight to his advantage for traffic reasons, and that when TechCrunch or any other blog is controversial, they win (i.e., they get linked high on Techmeme and they get more traffic as a result). Mike also says in a comment on his own post that:

“we’ve found that the “hits” - the blog posts that generate a lot of discussion - are the ones that drive all stats, including, indirectly, monetization. The problem is knowing what’s a hit and what isn’t before it actually happens.”

and in a comment on Fred’s post:

“here’s a secret - a lot of what we write about generates the traffic. And every day I sneak in a bunch of posts about startups that get the benefit of that traffic.”

Mike also told me last year — when I interviewed him as part of a mesh conference keynote — that he always wants to be first, because if he’s not first then “it’s a lot more work.” Does that mean he is willing to jump into print with something quickly even if he hasn’t pinned it down 100 per cent? He admitted that it does (although he also made the point that trust must be gained over time, and can be easily lost).

But in making that admission, and talking about traffic as a motivator, all Mike is really doing is admitting to the same impulse that newspaper editors have been driven by for the past 100 years or so. In fact, the early days of newspapers — when there were hundreds of scandal sheets and political bully-pulpit rags pushing their respective biases — resembled nothing so much as the current state of the blogosphere.

That tradition continues today with tabloids like the New York Post and the Daily Mail in the UK, and with blogs like TMZ and PerezHilton.com. Got a hot rumour? Print it first, ask questions later. Even reputable newspapers can fall prey to that impulse: I remember a story that hit the front pages of dozens of British papers (as well as my own paper) about a guy who made custom wooden gibbets for hanging prisoners, and claimed to have sold them to various African despots.

It was a great story — except that it turned out to be complete fiction. Did we or the other papers check it out before printing it? Sure. But maybe we didn’t check quite as hard as we might have, because it was such a great story. Don’t get me wrong; I’m not comparing Mike Arrington to a tabloid or a scandal sheet or anything of the sort. I’m just saying that the quest for traffic, and the tension between that and “the truth,” is not a new one invented by the blogosphere. It goes on all around us.