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	<title>Comments on: Jay Rosen&#8217;s thoughts on NowPublic</title>
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	<description>...watching the intersection of the Web and media</description>
	<pubDate>Mon, 08 Sep 2008 11:33:45 +0000</pubDate>
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		<title>By: Steve Boriss</title>
		<link>http://mathewingram.com/media/2007/08/01/jay-rosens-thoughts-on-nowpublic/#comment-7156</link>
		<dc:creator>Steve Boriss</dc:creator>
		<pubDate>Fri, 03 Aug 2007 15:05:36 +0000</pubDate>
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		<description>What he said.  In fact, I believe that the editorial component will be the single most import one in the future of news, and it must be done by mirror-fogging humans, not machines.  These future editors, who I call "News Associators" in a reference to Alexis De Tocqueville, will attract like-minded communities and package them up into groups of likely sales prospects for advertisers.  (Steve Boriss, &lt;a href="http://www.thefutureofnews.com" rel="nofollow"&gt;The Future of News&lt;/a&gt;)</description>
		<content:encoded><![CDATA[<p>What he said.  In fact, I believe that the editorial component will be the single most import one in the future of news, and it must be done by mirror-fogging humans, not machines.  These future editors, who I call &#8220;News Associators&#8221; in a reference to Alexis De Tocqueville, will attract like-minded communities and package them up into groups of likely sales prospects for advertisers.  (Steve Boriss, <a href="http://www.thefutureofnews.com" rel="nofollow">The Future of News</a>)</p>
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