Drudge the king-maker for online news
Via a post by my friend Paul Kedrosky I found out that the Drudge Report is responsible for one quarter — a whopping 25 per cent — of all inbound traffic to some of the leading British news sites, including The Guardian, the BBC, the Independent and the Telegraph. That’s a mind-boggling number.
It comes from a study of British online news sites by Neil Thurman, a researcher at City University in London. To put that Drudge figure in perspective, the site (according to Nielsen/NetRatings at least) accounted for more traffic than Google, Google News and Yahoo News combined.
Pretty impressive — even if Drudge does inflate its page views by forcing the site to reload every three minutes.
Related posts:
(On Jul 30th, 2007 at 12:22 pm)
Drudge Report Reloads - I noticed that a long time ago. I don’t auto-reload on any of my sites. I’m also trying to move more toward time on site and pages per visit rather than just pageviews.
Surprises me that Drudge still does so well, really. It’s certainly not the design or ‘technology’ behind the site. Shows the importance (still) of ‘gatekeepers’ in the sea of information online.
-kpaul