Storybridge.tv owns local video
Came across a fascinating local news site in Wisconsin called Storybridge.tv, which was started by a couple of local TV journalists — a cameraman and an on-air reporter — along with several other staffers who handle the technical and operational side of the business. The site is extremely well-designed, I think, with a front page that has several major video pieces displayed, most of which will play right in the page without requiring you to click to another page.
The pieces in question aren’t exactly earth-shattering in terms of their news value — one recent feature was an interview with a local hot-dog vendor — but there are several pieces that I thought were excellent, including a feature on a woman who has decided to live virtually without any possessions so that she can spend six months hiking the 2,000-mile Pacific Crest Trail. Watching her describe how this took shape after her father died was quite affecting, and proves how effective video can be.
There’s a story about the site in the Madison Capital Times newspaper, and the founders of the site discuss their startup here.

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