http://mathewingram.com/media/2007/04/24/is-friending-the-new-advertising/ ...watching the intersection of the Web and media Thu, 20 Nov 2008 17:17:32 +0000 http://wordpress.org/?v=2.5 http://mathewingram.com/media/2007/04/24/is-friending-the-new-advertising/#comment-2536 Steve Petersen Tue, 24 Apr 2007 15:01:32 +0000 http://mathewingram.com/media/2007/04/24/is-friending-the-new-advertising/#comment-2536 In a post about harnessing Facebook's news feed for marketing -- at http://www.bivingsreport.com/2007/6-ways-to-market-on-facebook/ -- on my company's blog I argue that the value of advertising on social networks is that when people interact with advertisers on the site, users also indirectly vouch for an organization making it more appealing, important, or hip for their buddies when they interact with it. Such interaction typically shows up in their friends' news feeds, and that is one way information is disseminated. In a post about harnessing Facebook’s news feed for marketing — at http://www.bivingsreport.com/2007/6-ways-to-market-on-facebook/ — on my company’s blog I argue that the value of advertising on social networks is that when people interact with advertisers on the site, users also indirectly vouch for an organization making it more appealing, important, or hip for their buddies when they interact with it. Such interaction typically shows up in their friends’ news feeds, and that is one way information is disseminated.

]]>