Online beats papers in UK for the first time
According to something called the Internet Advertising Bureau and PricewaterhouseCooper, spending internet ads in the UK jumped in 2006 and overtook newspaper advertising for the first time, this story at the BBC website says. Online ad spending rose by 41.2 per cent to £2.01-billion during the year, the report said. In contrast, spending on national newspaper ads grew just 0.2 per cent to £1.9-billion, taking a 10.7-per-cent share of the market.
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