This ad for an editor speaks for itself
From Cory at Lost Remote comes a link to what has to be one of the most creative — and elaborate — classified ads ever, which the Roanoke Times newspaper from Roanoke, Virginia put up as part of its search for an editor. If you have even a few minutes to spare, you really should check it out. And be sure to click on all the links in the toolbar at the bottom — it’s worth it. In fact, it makes me want to work there.
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(On Feb 24th, 2007 at 7:44 pm)
[…] In the second (after a little more digging through this excellent site) I found a story about how effectively interactive media can be used to dramatic effect in recruiting. This story (which tracks-back through several iterations including a posting by Amy Gahran of PoynterOnline, Toronto Globe and Mail journalist Matthew Ingram, and Cory Bergman of Lost Remote in Seattle - the power of viral!) has to be seen to be believed! Again, by involving all these ‘extras’ in the campaign to recruit a new editor the organisation is ensuring their commitment to the final choice! I wish ALL recruitment ads were so impactful! […]