Comments on: Bridezilla — good or bad marketing? http://mathewingram.com/media/2007/02/07/bridezilla-good-or-bad-marketing/ ...watching the intersection of the Web and media Thu, 20 Nov 2008 15:33:19 +0000 http://wordpress.org/?v=2.5 By: The efficacy of advertising as far as I’m concerned « Meetzorp! http://mathewingram.com/media/2007/02/07/bridezilla-good-or-bad-marketing/#comment-10437 The efficacy of advertising as far as I’m concerned « Meetzorp! Wed, 12 Dec 2007 01:16:17 +0000 http://mathewingram.com/media/2007/02/07/bridezilla-good-or-bad-marketing/#comment-10437 [...] but can’t, without the assistance of Google, remember what they were promoting. There was the fake video of the bride chopping her hairdo off. There was the Subservient Chicken. There was a local one which was a series of protests against an [...] […] but can’t, without the assistance of Google, remember what they were promoting. There was the fake video of the bride chopping her hairdo off. There was the Subservient Chicken. There was a local one which was a series of protests against an […]

]]> By: Meetzorp http://mathewingram.com/media/2007/02/07/bridezilla-good-or-bad-marketing/#comment-10427 Meetzorp Tue, 11 Dec 2007 21:26:36 +0000 http://mathewingram.com/media/2007/02/07/bridezilla-good-or-bad-marketing/#comment-10427 I found your site while I was looking for information on who the advertiser was behind this video. I remembered hearing that it was a "viral advertising" scheme for some haircare product or another, but despite its cleverness (one remembers the psychotic bride-to-be) the product message is lost. Therefore this particular advertising attempt is a failure. I've been thinking about (and subsequently writing about) the sorts of advertising that do and do not work on me, and will be linking to this article tonight. I found your site while I was looking for information on who the advertiser was behind this video. I remembered hearing that it was a “viral advertising” scheme for some haircare product or another, but despite its cleverness (one remembers the psychotic bride-to-be) the product message is lost. Therefore this particular advertising attempt is a failure.

I’ve been thinking about (and subsequently writing about) the sorts of advertising that do and do not work on me, and will be linking to this article tonight.

]]> By: David Jones http://mathewingram.com/media/2007/02/07/bridezilla-good-or-bad-marketing/#comment-716 David Jones Fri, 09 Feb 2007 12:30:22 +0000 http://mathewingram.com/media/2007/02/07/bridezilla-good-or-bad-marketing/#comment-716 I'll give you that one JK. It was a great piece of content. I’ll give you that one JK. It was a great piece of content.

]]> By: JK http://mathewingram.com/media/2007/02/07/bridezilla-good-or-bad-marketing/#comment-708 JK Fri, 09 Feb 2007 04:18:35 +0000 http://mathewingram.com/media/2007/02/07/bridezilla-good-or-bad-marketing/#comment-708 what is 'neat' is that these girls made a video and so many people saw. the film company comissioned it... but these girls did EVERYTHING themselves. what is ‘neat’ is that these girls made a video and so many people saw.

the film company comissioned it… but these girls did EVERYTHING themselves.

]]> By: David Jones http://mathewingram.com/media/2007/02/07/bridezilla-good-or-bad-marketing/#comment-707 David Jones Fri, 09 Feb 2007 04:02:14 +0000 http://mathewingram.com/media/2007/02/07/bridezilla-good-or-bad-marketing/#comment-707 I'm not convinced that stealth advertising is "neat." Advertising as entertainment is nothing new. I think all marketers want to have ads that engage, entertain, inform and drive some sort of action. If you have to market to people subliminally, or by ambushing the consumer-generated-content space with agency-created-content that looks like CGC then perhaps your product isn't worth doing any marketing for. After all, we should all be talking about the product and not the marketing...that's usually what the client wants. I’m not convinced that stealth advertising is “neat.” Advertising as entertainment is nothing new. I think all marketers want to have ads that engage, entertain, inform and drive some sort of action.

If you have to market to people subliminally, or by ambushing the consumer-generated-content space with agency-created-content that looks like CGC then perhaps your product isn’t worth doing any marketing for. After all, we should all be talking about the product and not the marketing…that’s usually what the client wants.

]]> By: JK http://mathewingram.com/media/2007/02/07/bridezilla-good-or-bad-marketing/#comment-695 JK Thu, 08 Feb 2007 03:03:43 +0000 http://mathewingram.com/media/2007/02/07/bridezilla-good-or-bad-marketing/#comment-695 It certainly takes away from something knowing it's part of an adcampaign, but the new thing it becomes is pretty neat on its own face. In the short term, its a neat little change from the norm of advertising. It's the big change that this may be pointing towards that interests me.. changes in what we watch and how we watch it, etc... It certainly takes away from something knowing it’s part of an adcampaign, but the new thing it becomes is pretty neat on its own face.

In the short term, its a neat little change from the norm of advertising.

It’s the big change that this may be pointing towards that interests me.. changes in what we watch and how we watch it, etc…

]]> By: Mathew http://mathewingram.com/media/2007/02/07/bridezilla-good-or-bad-marketing/#comment-693 Mathew Wed, 07 Feb 2007 23:16:23 +0000 http://mathewingram.com/media/2007/02/07/bridezilla-good-or-bad-marketing/#comment-693 Okay -- maybe I just happened to go to all of the same blogs you made comments on, so it's still spam but not all that bad. But you're still not getting it. Obviously the video isn't "pointless to the ad campaign," or the company wouldn't want you to think of it when they give you "the cure" later, as you put it. And whether the clip is funny or not is irrelevant. In fact, it's <i>because</i> the clip was funny that people are likely to feel tricked when they realize it's part of an ad campaign. Okay — maybe I just happened to go to all of the same blogs you made comments on, so it’s still spam but not all that bad.

But you’re still not getting it. Obviously the video isn’t “pointless to the ad campaign,” or the company wouldn’t want you to think of it when they give you “the cure” later, as you put it.

And whether the clip is funny or not is irrelevant. In fact, it’s because the clip was funny that people are likely to feel tricked when they realize it’s part of an ad campaign.

]]> By: JK http://mathewingram.com/media/2007/02/07/bridezilla-good-or-bad-marketing/#comment-692 JK Wed, 07 Feb 2007 23:12:16 +0000 http://mathewingram.com/media/2007/02/07/bridezilla-good-or-bad-marketing/#comment-692 I don't mean it's pointless to the campaign... I just mean that their only objective was to remind just how bad that feeling can be I don’t mean it’s pointless to the campaign… I just mean that their only objective was to remind just how bad that feeling can be

]]> By: JK http://mathewingram.com/media/2007/02/07/bridezilla-good-or-bad-marketing/#comment-691 JK Wed, 07 Feb 2007 23:01:13 +0000 http://mathewingram.com/media/2007/02/07/bridezilla-good-or-bad-marketing/#comment-691 I think the funny thing is that many people didn't believe it because it was over the top, while others felt that while it was over the top, it's possible that a woman would freak out that badly with a bad haircut on her wedding day. Ultimately the video is pointless to the ad campaign. What the hair company wants is for you to think of that feeling, because I think they're about to give us a cure. I think the funny thing is that many people didn’t believe it because it was over the top, while others felt that while it was over the top, it’s possible that a woman would freak out that badly with a bad haircut on her wedding day.

Ultimately the video is pointless to the ad campaign. What the hair company wants is for you to think of that feeling, because I think they’re about to give us a cure.

]]> By: JK http://mathewingram.com/media/2007/02/07/bridezilla-good-or-bad-marketing/#comment-690 JK Wed, 07 Feb 2007 22:59:26 +0000 http://mathewingram.com/media/2007/02/07/bridezilla-good-or-bad-marketing/#comment-690 Just trying to let people know hot to contact them. I'll stop. Those happen to be all three Just trying to let people know hot to contact them.
I’ll stop.
Those happen to be all three

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