Comments on: Do we need a social press release?

By: Mathew

Mathew — Sun, 21 Jan 2007 22:44:04 +0000

Amanda, I still think you need to dial down the rhetoric a bit — no one is talking about “ceding control” or letting people with spray-paint cans into corporate HQ, whatever that means.

Is there the possibility that a more social approach could result in unfortunate commentary? Sure there is. So deal with it. Your customers and clients likely think those things already– you just pretend they don’t because you don’t hear it.

As for protecting your property, I’m not even sure what that means. What property? How is it endangered because you put a few links or tags in a press release, or open up a blog to comments?

By: Amanda Chapel

Amanda Chapel — Sun, 21 Jan 2007 22:39:18 +0000

Brian,

Sorry but the “let that bats be swung at those who stand in the way” sounds good and the kids sure like it but it’s silly. What stands in your way is property and LAW.

Here: As a stockholder, I own the company. I don’t want management to cede anything let alone control. Fact is, management can’t. By corporate design, we spend a good portion of our time using the system to protect our property. As to the SMPR… WE ARE NOT ABOUT TO LET A MOB OF STRANGERS WITH SPRAY PAINT CANS INTO CORPORATE HQ. It is just a f-ed up notion. The fact that it persists says more about those that promote it. (See Web 2.0: A Community in Denial http://tinyurl.com/2t6uzr .)

Sadly, the have nots do not and cannot get this. They never had anything to protect!

Amanda

By: Mathew

Mathew — Sun, 21 Jan 2007 22:09:15 +0000

I agree, Brian — whatever we want to call it, and however it happens, improving the static press release process so that there’s more communication happening is undoubtedly a good thing.

By: Brian Solis

Brian Solis — Sun, 21 Jan 2007 18:33:38 +0000

The fact that anything attempts to improve the communications between people should be embraced (as long as its genuine)….That is, in of itself, an immeasurable benefit.

And per that strange comment above, let that bats be swung at those who stand in the way

By: Mathew

Mathew — Sun, 21 Jan 2007 14:32:32 +0000

Baby steps, Jeremiah

By: Jeremiah Owyang

Jeremiah Owyang — Sun, 21 Jan 2007 05:31:57 +0000

Yes, i did write there are some opportunities for the SMPR (whoops an acronym) can help out the PR industry. but for the rest of us, I’ve yet to understand the benefits.

By: TOny

TOny — Sun, 21 Jan 2007 03:57:45 +0000

Yeah, I’ll second that notion, Mat.

I’m not exactly sure where the unvarnished hatred comes from, to be honest. You can dislike the idea, position, or opinion, but yikes, does it need to be double boiled in animus and served dripping with rancor?

By: Mathew

Mathew — Sun, 21 Jan 2007 03:20:41 +0000

Whoa — someone needs a time-out. Communists, maybe, but “glue-sniffing” is a little over the top, don’t you think?

No one’s talking about letting a company’s precious message or alleged “facts” fall into the hands of the “unruly populace mass,” whatever that is (I think you probably meant to say “populist” mass, but I can’t be sure).

As for the benefits of “all this social nonsense” being the stuff of fad and myth, it’s called building a relationship with your customers. Of course, it’s a lot easier to just rely on the media to do that for you, and then blame them when it doesn’t work out the way you planned, right?

By: Amanda Chapel

Amanda Chapel — Sun, 21 Jan 2007 03:08:35 +0000

Would it be possible to get all the little glue-sniffing communist SMPR advocate bastards together so corporate American can beat them with baseball bats? Please?

Here, THINK! Writing the company’s story, reporting the organizations facts, articulating a position, are NOT things any mature responsible sensible and employed corporate exec would EVER vet with the unruly populace mass. Anything less than that is absolutely ludicrous. That’s business reality. And to those knuckleheads that say but but… fact is the benefits of all this social nonsense is the stuff of fad and myth.

STOP… it’s embarrassing!

- Amanda Chapel

By: Mathew

Mathew — Sat, 20 Jan 2007 23:16:01 +0000

Thanks, Brian. And if everyone agreed with your description of what a social media release was supposed to be and do, then I don’t think there would be any problem — although I think even a social media release should be just part of what a company does to get is message out, along with blogs, etc.