Newspaper blog readership climbs
Many leading newspapers — you remember them, right? They’re printed on dead trees — have launched blogs over the past year, including the paper I work for in Toronto, the Globe and Mail. And while there have been criticisms about the headlong rush into the blogosphere, with some casualties along the way (see my recent post on The Independent’s blog “strategy”), the move appears to be paying off according to a recent survey.
According to this Reuters story, the number of people reading blogs on the top 10 U.S. newspaper sites more than tripled in December and made up a larger percentage of the traffic to those sites. “Unique visitors to blog sites affiliated with the largest Internet newspapers rose to 3.8 million in December 2006 from 1.2 million viewers a year earlier,” Nielsen/NetRatings said.
As Josh Hallett points out, the cost of publishing continues to go down. And the always perceptive Cynthia Brumfield at IP Democracy makes a good point about the blurring lines between what a blog is and what a newspaper is, and Greg Sterling at Screenwerk has some thoughts as well.
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