UK Sun creates social media hub
The Sun — the tabloid paper in Britain that specializes in news about David Beckham and women without any clothes on (not necessarily in that order) — has launched a social media site it’s calling MySun, which features a “Have Your Say” discussion forum and allows readers who register to have their own blogs hosted by the paper. Users can set up member profiles complete with photos and personal details, and the pictures appear whenever they comment in a story forum, and they can upload pictures of news events as well.
Users who register can also select stories from the site and have those arranged on a MyPage homepage. PaidContent has more details, including a quote from the editor: “What this will do for us is create stickiness,” said Pete Picton. “Readers have to register if they want to comment and once that happens, it creates loyalty - and that’s better for selling adverts and for creating revenue.”
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