Editorial is good, but it’s not enough
Matt McAlister wrote a post recently in which he looked at what he called the “strategic role of editorial quality” in new media. The bottom line, he says, is that while it’s important, it isn’t as important as building a relationship of some kind with your readers:
The easy mistake to make is believing that because you have good information people will come. They might, and they’ll just as quickly leave if you don’t give them a reason to create a relationship with you or other members of your community.
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