Bloggers get invited to fashion shows
The New York Times had a recent piece about how far bloggers have come in terms of being considered influential, in this case in the fashion industry:
Once snubbed by the insular fashion world for their sometimes snarky reviews and tiny audiences, fashion bloggers are now attracting the attention of the fashion establishment. As blogs claim bigger followings, and advertisers shift more spending to them, designers see these independent Web publishers as a new marketing opportunity.
Many small designers, in particular, now realize they can get valuable exposure on blogs that they might not get in mainstream media. This year, with 191 shows in New York, up 25% from five years ago, there aren’t enough old-media critics to cover them all. “I would say we’ve become more selective,” says Ed Nardoza, editor-in-chief of Women’s Wear Daily, the industry trade newspaper.
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