The “long tail” and Web journalism
Chris Anderson, the Wired editor who wrote the book “The Long Tail” — about how content on the Internet has a longer life than in traditional media, was interviewed by the Press-Gazette in Britain recently, and talked a little about online media outlets and the Long Tail concept. There are some excerpts on the Online Journalism blog, and the full interview is here. Here’s a sample of his thoughts on subscription sites:
“There are some who require you to log in; there are some that require you to pay for content. Our sense is that if you do that, you will get some revenues, but you will not be part of the conversation. You will not have access to that extraordinary word-of-mouth effect out there in the wide-open world.”
Related posts:
