Telegraph editor says adapt
As referred to in the post below, the Telegraph believes web-paper integration is just part of the changes that need to be made to adapt, as CEO Murdoch MacLennan describes in this Guardian article (registration required). Here’s an excerpt:
“Some aspects of our news operation have not altered significantly in decades,” Mr MacLennan said. “The competition - not just from our traditional print rivals - is changing, growing and becoming fiercer. Readers are migrating online, and advertisers are following them. People are demanding customised news, wherever and whenever they want it. We have to adapt to these realities, or face a future of decline which goes to the very heart of our business,” he said.
“Everyone in the media - print, broadcast and online, national and regional - faces a tough and uncertain future as digital technology creates a myriad of new ways for our customers to receive their news, and also changes forever the way it is gathered, processed and transmitted,” Mr MacLennan said.
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