A look at the digital New York Times
Last month, Business 2.0 magazine had a great look at the New York Times and some of its new digital moves. If you didn’t see it, the piece is here. Here’s an excerpt:
Amid uninspiring second-quarter results in which the company’s revenue and profit were basically flat from the same period a year earlier, Internet revenue soared from $49 million to $66 million. Radiating pride, Nisenholtz declares, “We’re really in an amazing position…. We’re in the best shape we’ve ever been in.”
Nisenholtz’s optimism is not just fired by the numbers. For more than a decade, since he left Ameritech and joined the Times, no one has pushed harder for the company to embrace the Web and all its possibilities. The resistance he met was often stiff. But now the Times is emerging as arguably the most Web-savvy newspaper outfit in America.
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