Some tips on reporters and blogging
The Online Journalism Review has a decent article with some advice for newspapers that are trying to get their reporters to blog, and to respond to reader comments:
Asking reporters to blog, and to then interact like successful bloggers, is perhaps at this point in time asking for a quantum leap in the ways in which reporters have been instructed to perform their jobs. Misperceptions about blogging abound — in part because of the constant negative attention that is given to contentious comments and snarky blogs as much as it comes from simply not knowing the community.
Focusing on the negatives, however, only serves to feed a fear of interaction. Positive interaction can occur, but reporters must first cultivate a non-confrontational temperament and other subtle skills — such as interpretation of syntax and a level of transparency — if they are going to interact successfully.
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