A look at the NY Times and blogging
Mark Glaser of the PBS blog Media Shift wrote a column recently calling on the New York Times to tear down its pay wall because its columnists are no longer part of the blogosphere conversation, and he followed it up recently with another column in which he looked at what might happen if the Times moved its columnists out from behind the pay wall and made them all bloggers, and then sold advertising around that:
As a guess, let’s say that columnists get 40% of the page views, archives get 40% of page views, and other TimesSelect features get 10%. So the columnists, as a whole, would account for 40% of $4 million to $5 million, or about $1.8 million. Now what if those columnists became bloggers? And what if the Times helped direct its massive online traffic to help promote these bloggers?
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