More online media bits and pieces
- A story in the New York Times notes that newspaper advertising is increasingly moving to the Web: According to estimates released on Friday by the Newspaper Association of America, newspaper print ad spending in the first three months of 2006 increased only 0.3 percent, to $10.5 billion, over the corresponding period last year. At the same time, spending for online advertising surged 35 percent.
- A Merrill Lynch analyst says that newspaper classifieds are still a big business, but they are becoming less and less profitable every day, and “At the peak of classified it probably contributed about 45% of ad revenues, so let’s call it about 35%-38% of total revenue but close to 70% of the profits,” she said. But, Ms. Fine added: “Classifieds belong online. They’re better.”
- According to a recent media survey, about 17 per cent of consumer time is spent on the Internet in various forms, but Internet spending only makes up about 8 per cent of all ad spending. The survey showed that “the Web ranks as the top at-work medium (followed by radio) and the second greatest reach vehicle at home, after TV.”
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